Also on sale from today is the iPhone XS Max - a bigger version of the iPhone XS with a 6.5-inch screen and the higher price of Dh4,649. Both are available in 64, 256 and 512GB capacity.
Apple fans queue around the clock at The Dubai Mall
Apple revealed the iPhone XR as well, but pre-orders for that don't start until October 19 ahead of an October 26 release in the UAE. The device is a lower cost version of the iPhone X with a 6.1-inch LCD screen and it comes in six colour choices. It's lower price point of Dh3,179 is likely to help Apple gain a broader market share.
However, one of the major improvements introduced by Apple with its new handsets - dual SIM capability - isn't yet available in the UAE.
Telecom provider du noted on its website that "eSIM / dual SIM handsets will not be available in UAE", while Etisalat has since confirmed it is working with Apple to make eSIM available to customers in the near future.
Apple said at the earlier launch event that dual SIM capability is being implemented in many countries via a regular nano-sized SIM and an eSIM, though China would be an exception as it is getting dual nano SIMs.
The Apple Watch Series 4, which is about 30 per cent bigger than current models and includes morehealth features, will also be available.Etisalat says it will also be the first operator in the Mena region to launch the eSIM service with the new Apple Watch series.
Etisalat customers will be able to purchase the iPhone XS and iPhone XS Max with flexible Smart Pay plans on a 12, 18, or 24 month contract and also avail the AppleCare+ service for Dh30 per month. Customers opting for a 24 month smart pay plan can purchase the iPhone XS for Dh185, or the iPhone XS Max for Dh210, respectively, per month.