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Abu Dhabi, UAEFriday 22 June 2018

Abui Dhabi's EMC powers ahead on Mercedes AMG sales

'Having the AMG range in our showrooms has always been a huge draw for the car-loving public in Abu Dhabi'

Emirates Motor Company has reported a sales increase for Mercedes AMG models of almost a third. Courtesy EMC
Emirates Motor Company has reported a sales increase for Mercedes AMG models of almost a third. Courtesy EMC

Emirates Motor Company (EMC) said it has become the number one distributor of AMG series of Mercedes Benz vehicles in the Middle East and Levant region.

The high-performance range including models such as the GT-R has become hugely popular in the UAE and Abu Dhabi-based EMC said on Monday a sales rise of 31 per cent in 2016 over 2015 showed it was now the leading distributor in the Middle East and Levant

EMC has AMG performance centres in three of its showrooms, specifically designed to attract the petrol-head customers in the emirate who have helped the firm towards a significant rise in sales, it said.

In addition to featuring Mercedes-Benz sportiest and most powerful models, the hi-tech performance centres also feature specification technology devices that allow customers to experience what their ideal car will sound like, which EMC said is proving to be a popular feature as it helps get the buyers’ adrenaline pumping.

“Having the AMG range in our showrooms has always been a huge draw for the car-loving public in Abu Dhabi and we’re sure they will appreciate the experience centres we have now installed," said Christopher Edwards, the general manager for EMC passenger cars.

“Thanks to the expertise provided by our partners from Germany and a lot of hard work in-house these displays look absolutely fantastic and we look forward to the Abu Dhabi community visiting us to experience it for themselves.”

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EMC is the authorised Mercedes-Benz distributor in Abu Dhabi and the flagship company of ALFAHIM. The AMG performance centres are now installed in its Airport Road and Marina Mall showrooms as well as in the Al Ain showroom at its sister dealership, Eastern Motors.

Besides the technological revamp in showrooms, EMC has also allocated separate AMG service reception and workshops.

“AMG cars require special attention when being handled and our dedicated service advisors and mechanics are Mercedes-Benz AMG certified. Our customers expect very high levels of service and product knowledge, which we now provide at industry leading levels through the dedicated AMG service centres,” said Ian Beattie stated, EMC's head of after sales.