The Life: Digital cameras are becoming increasingly hi-tech, with new features focusing on the ability to shoot in low-light as well as 3D.
Spring brings new life for digital
It is one of the less-celebrated rites of spring but each year makers of digital cameras release upgrades for the summer holiday season.
Last week, Canon Middle East released the IXUS 310 HS, a new touch-screen camera the company designed to work especially well in low light.
This model, priced at Dh1,399 (US$380), is aimed at those amateur photographers who whip out their cameras at times of difficult lighting, such as a holiday sunset or during a night on the town.
To ensure more ambient light can be captured, Canon tweaked the design of its lens to allow for faster shutter speeds.
A handheld night mode also snaps several shots of the same scene before merging them into one image to cut back on blurring.
Fujifilm is also focusing on its cameras' abilities to shoot in low light. Last month, at an event held in conjunction with Grand Stores in Dubai, the company unveiled EXR CMOS, a technology that results in higher light sensitivity but reduces some of the graininess.
In case subtler innovations like these don't connect with consumers, some companies have also been rolling out fancier features.
Certain handheld cameras now snap photos that can be displayed in 3D on some televisions and digital photo frames, although the special glasses needed usually have to be bought separately.
Sony's DSC-TX10 was released this year and sells for Dh1,399 at Jumbo Electronics. While it shoots photos for 3D viewing, it can also be dunked in up to 5 metres of water and taken into temperatures as cold as minus 10°C.
Fujifilm's new FinePix Real 3D W3 is less prepared for the outdoors but has been upgraded to record video in high-definition 3D, which might just be enough to finally get loved ones interested in all those family videos.
The Quote: “A very subtle difference can make the picture or not.” Annie Leibovitz, the US photographer.