Abu Dhabi, UAEWednesday 16 October 2019

Rolls-Royce cruises to a strong start

The Wraith, which began deliveries in the fourth quarter of last year and is named after the company’s pre-Second World War touring car, had sold out by January in Abu Dhabi.
Rolls-Royce’s Dh1 million Wraith on display in Abu Dhabi. Pawan Singh / The National
Rolls-Royce’s Dh1 million Wraith on display in Abu Dhabi. Pawan Singh / The National

Rolls-Royce sales in Dubai and the Northern Emirates jumped 28 per cent in the first quarter helped by strong demand for the Dh1 million Wraith.

AGMC, the Rolls-Royce dealer in Dubai and the Northern Emirates, reported the sales jump after it started selling the new coupe model, whose features include a roof-liner illuminated by fibre-optic stars arranged in the pattern of the driver’s astrological sign.

The Wraith, which began deliveries in the fourth quarter of last year and is named after the company’s pre-Second World War touring car, had sold out by January in Abu Dhabi.

“This growth reflects our discerning clientele’s increased appetite for individuality and exclusivity as seen through exceptional sales of the Wraith, as it also reaffirms our commitment to providing only the highest level of individual service,” said Osman Abdelmoneim, the general manager of AGMC.

The Rolls-Royce’s parent company BMW also reaped higher sales last quarter in the UAE as it launched a handful of new sedans and sports cars. Drivers bought 2,672 BMWs in Abu Dhabi, driving up sales by 40 per cent compared with the same period last year, and BMW’s Omani and Saudi outlets increased sales by a third.

But BMW buyers were more willing to go mid-range, relatively speaking: the 5 Series, the X6 sports coupe and the X5 SUV each beat the 7 Series in terms of volume.

AGMC, the Rolls-Royce dealer, chalked up part of its sales growth to its US$5m investment in building a 5,000-square-foot lounge, library and gallery exclusively for Rolls-Royce customers. Before they had to use the same lounge as buyers of BMWs.

ayee@thenational.ae

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Updated: April 17, 2014 04:00 AM

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