x Abu Dhabi, UAEFriday 21 July 2017

Publicis unit opens office in Abu Dhabi media centre

The events organiser PublicisLive opens in Abu Dhabi to accommodate growth in the Middle East.

The events organiser PublicisLive has opened an office in Abu Dhabi to accommodate its "expanded operations" in the Middle East.

The company, part of the Euronext-listed communications firm Publicis Groupe, says it has set up in twofour54, the UAE capital's media zone.

PublicisLive has already organised regional events such as the Abu Dhabi Media Summit, which this year featured the film director James Cameron and the News Corp executive James Murdoch as guests.

It has also worked on events such as the Petra Conference of Nobel Laureates in Jordan and the Global Competitiveness Forum in Saudi Arabia.

Globally, the company is behind the annual World Economic Forum in Davos, Switzerland. The office at twofour54 will serve as its "hub for expanded operations throughout the Gulf and the Middle East".

Abu Dhabi will be PublicisLive's third global base after Geneva and Paris, the company said. "Abu Dhabi makes the most sense for us, thanks to its forward policies, its openness and the ease of doing business here," said John Rossant, the executive chairman of PublicisLive.

bflanagan@thenational.ae