x Abu Dhabi, UAESaturday 22 July 2017

Meraas beachfront development takes the spotlight at Cityscape

Spanning across 9.5 million square feet, La Mer boasts a water park with its very own pirate ship and a roller coaster, in addition to two marinas to dock yachts for the young and wealthy.

Above the site of La Mer, which was launched by Meraas Holding, a mixed-use development that will take shape in Dubai's exclusive beachfront district Jumeirah in the vicinity of Pearl Jumeirah Island. Courtesy Meraas Holding
Above the site of La Mer, which was launched by Meraas Holding, a mixed-use development that will take shape in Dubai's exclusive beachfront district Jumeirah in the vicinity of Pearl Jumeirah Island. Courtesy Meraas Holding

Dubai’s Meraas Holding took centre stage at Cityscape yesterday as its impressive beachfront development captured the attention of its competitors.

People from other stands were taking selfies at the architect model of La Mer, a touristic water- themed project.

Spanning across 9.5 million square feet, La Mer boasts a water park with its very own pirate ship and a roller coaster, in addition to two marinas to dock yachts for the young and wealthy.

Residential space is scattered alongside the beach, located not too far from Palm Jumeirah Island, in the form of low-rise apartment buildings at a total of 688 apartments and luxury villas.

A 160-room hotel is also on site to cater to the expected influx of tourists. New food and beverage franchises will be setting up shop here, marking their first entry into the emirate.

Construction is due to begin in the fourth quarter of this year.

Meraas did not provide details of the overall value of the project. Officials declined to comment when contacted by The National yesterday.

Dubai is developing its touristic and hospitality offerings amid ambitions to attract 20 million visitors in 2020.

“Conceptualised to integrate a minimalist and contemporary design, La Mer’s pristine location will ensure uninterrupted views of the Arabian Gulf and Dubai’s iconic skyline,” Meraas said in a statement.

“The development will positively contribute to Dubai’s economy and set new global benchmarks for beachfront developments.”

The developer is separately planning an initial public offering to fund three theme parks in Jebel Ali, it was revealed this month.

The amusement district will feature a Legoland, a Hollywood amusement resort and the first Bollywood theme park.

halsayegh@thenational.ae

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