Abu Dhabi, UAEWednesday 27 May 2020

Egypt's Red Sea coast to get a new mega resort

Rixos Hurghada Makadi Bay will feature more than 1,600 rooms including villas

Rixos will develop its latest resort on Egypt's Red Sea coast. AP
Rixos will develop its latest resort on Egypt's Red Sea coast. AP

Rixos Hotels agreed to manage its largest all-inclusive luxury resort in the world on Egypt’s Red Sea Riviera as it continues its expansion push across the Middle East.

The luxury Turkish hotel brand, in which hospitality Group Accor acquired a 50 per cent stake in 2017, has partnered with the Eastern Company for Investment and Touristic Development to takeover and renovate an existing beachfront property on Egypt's Red Sea coast, near Hurghada, about 300km north-east of Luxor. Scheduled for completion in 2020, it will be re-launched as the Rixos Hurghada Makadi Bay – a 1,636-key mega-resort with leisure, sports and entertainment facilities.

“This marks a pivotal moment in the growth story of our brand, bringing to market our largest resort globally and offering our most comprehensive range of facilities and unique and dynamic entertainment experiences yet,” said Fettah Tamince, founder and chairman of Rixos Hotels, which was established in 2000.

The resort will feature villas, indoor and outdoor spa and fitness facilities, a waterpark, conference centre and an expansive entertainment area with an amphitheatre.

“Our vision is to transform Makadi Bay into the leading leisure and entertainment destination on the Red Sea and in this respect, the [tie-up with] Rixos brand ... makes strategic sense,” said Mahmoud El Sayed Moussa El-Sharkawy, chief executive of the Eastern Company for Investment and Touristic Development.

The Rixos Hurghada resort is the first project of its kind since Accor bought into Rixos in 2017, which increased the brand’s footprint to four resorts in Egypt where its already operates properties in Alamein and Sharm El Sheikh and eight across the Middle East.

“This unique takeover opportunity strengthens the Rixos offering in Egypt’s Red Sea Riviera and highlights the strong collaboration Accor has established with Rixos team to develop the brand regionally and globally,” said Mark Willis, chief executive of Accor Middle East & Africa.

The renovation plan of the existing development in Makadi Bay will be phased in two stages, each spanning a year, with phase one already underway and including the refurbishment and expansion of the resort hotel.

When phase one is complete, Rixos Hurghada Makadi Bay will be officially launched and will feature 815 rooms including villas.

Phase two will start as soon as the refashioned property opens its doors.

Rixos Hurghada will expand Accor’s footprint in Egypt to 25 properties with 13 more projects in the pipeline across its portfolio of brands including Fairmont and Mövenpick, it said.

On Egypt’s Red Sea and north coast, the company’s portfolio includes Rixos Sharm El Sheikh, Rixos Alamein and Rixos Premium Seagate in Nabq Bay, as well as Mövenpick El Gouna and Mövenpick Soma Bay.

Updated: August 10, 2019 12:59 PM



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