Dubai’s JRD Group to move rent listings to Justproperty brand
The online property portal owner JRD Group is to move its rental listings from its Justrentals.com website to sister site Justproperty.com as part of a rebranding.
The company, which recently gained backing from UAE-based iMENA Group, has also launched Arabic language listings for its site as it plans to push beyond its UAE base into other regional markets. It opened a site for listings in Qatar last month and is also planning to launch sites targeting Saudi Arabia’s main cities of Riyadh, Jeddah and Dammam by the end of the year.
The company said that no decision had been taken yet on whether to phase out its Justrentals brand.
JRD Group was co-founded by Siddharth Singh and Alex Nicholas as JustRentalsDubai.com in 2008 and was initially aimed at the holiday lettings market, but its remit was broadened to cover all rentals, and then in 2010 it was extended to the sales market with the launch of Justproperty.com.
“Those were still tenuous times in the world of Dubai real estate,” said Mr Nicholas in a blog post. “The city, like the rest of the region, and the world at large, was slowly emerging from the effects of the global financial crisis.
“Despite the overwhelming uncertainty, both of us believed that an exciting new beginning for the property sector was just around the corner. And that beginning would be online.”
The firm now has about 60,000 properties for sale listed and more than 40,000 rental properties.
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