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Abu Dhabi, UAESunday 24 June 2018

Podcast: Business Extra episode 30 - JCDecaux's Martin Sabbagh on the advertising landscape

Host Mustafa Alrawi discusses the advertising industry with the Middle East chief executive of JCDecaux

Martin Sabbagh, the chief executive of outdoor advertising group JCDecaux in the Middle East, is confident about the region's long-term prospects Antonie Robertson / The National
Martin Sabbagh, the chief executive of outdoor advertising group JCDecaux in the Middle East, is confident about the region's long-term prospects Antonie Robertson / The National

Host Mustafa Alrawi speaks to Martin Sabbagh, the Middle East chief executive of JCDecaux, the global outdoor advertising group.

Mr Sabbagh offers some fascinating insights into the current trends impacting his industry, which is often a bellwether for the wider economy. It is also a time of technological disruption which has resulted in fresh challenges and opportunities for JCDecaux.

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