Host Mustafa Alrawi discusses the advertising industry with the Middle East chief executive of JCDecaux
Podcast: Business Extra episode 30 - JCDecaux's Martin Sabbagh on the advertising landscape
Host Mustafa Alrawi speaks to Martin Sabbagh, the Middle East chief executive of JCDecaux, the global outdoor advertising group.
Mr Sabbagh offers some fascinating insights into the current trends impacting his industry, which is often a bellwether for the wider economy. It is also a time of technological disruption which has resulted in fresh challenges and opportunities for JCDecaux.