National Geographic has launched a Farsi-language version of its channel, which it says will be available to 15 million viewers across the Middle East.
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It is understood that the channel will be broadcast from Abu Dhabi, although the US-based media company did not confirm this.
Like its English-language counterpart, National Geographic Farsi features nature, science, culture and history and shows.
The channel went live on Saturday, but was not accompanied by any public statement or publicity.
However, a National Geographic Channels spokesman confirmed the launch in a statement sent to The National.
"This past Saturday, National Geographic Channels launched a free-to-air Farsi language service, the first documentary or non-news service of its kind," the spokesman said.
"It will have the potential to reach 15 million viewers across the Middle East. With this new launch, National Geographic Channels' global reach now includes 165 countries around the world with content available in 38 languages."
bflanagan@thenational.ae
