x Abu Dhabi, UAEMonday 22 January 2018

Mercedes-Benz sales race to record high in Middle East

The German luxury car brand recorded a 16.7 per cent rise in regional sales during 2012 compared to the previous year.

Mercedes-Benz sales in the Middle East raced to a record high in 2012.

The German luxury car brand recorded a 16.7 per cent rise in sales in the Middle East and Levant compared to 2011 and closed the year with 15 consecutive months of double digit growth, smashing a previous record set in 2008.

Sales of SUVs increased by 38 per cent, with G 55 AMG, G 63 AMG and G 65 AMG models doing particularly well, climbing 74 per cent, the company said.

The Mercedes-AMG division as a whole recorded an 80 per cent increase in sales in the region, representing its best ever year.

"By working closely with our long standing partners in the region to deliver exciting new vehicles and an enhanced customer experience, we continued the momentum built in 2011 to accomplish this phenomenal achievement," said Frank Bernthaler, director of sales and marketing for Mercedes-Benz Cars in the Middle East & Levant.

"We can proudly claim 2012 as the Year of the SUV and Year of the AMG, and with the December launch of our unequalled seven seater flagship GL continuing to gather pace, we expect to continue to make inroads into the luxury SUV market in 2013."