‘It’s a myth that Ramadan is a slow period’
The rush associated with Eid and the beginning and end of the school holidays is expected to boost sales at the Dubai Duty Free (DDF). Saba Tahir, the senior vice president for purchasing at the DDF, says the outlook is on track:
How much in sales are you expecting this summer season with Eid and the rush associated with the summer holidays?
The summer season, which includes the usual school holiday rush as well as the Eid holiday, will see an increase in both inbound and outbound traffic. We expect a positive impact on our retail operations at both Dubai International and Al Maktoum International Airport.
Would the sales be flat or do you expect a change from the same period last year?
We are expecting a good increase in sales during the period compared to last year. We have planned interesting product promotions during Ramadan and are seeing positive growth in many categories year to date, including cosmetics and electronics on account of new launches and good value offers to customers.
What are you doing differently this year?
There will be price-off promotions on certain Arabic foods and perfume brands as well as special reduced prices on Apple products. Plans are also in place for our pre-Eid offer of a special 20 per cent discount across a wide range of products on June 22 and June 23. This will be a peak travel time. The offer applies to selected categories, including perfumes, cosmetics, watches, pens, costume jewellery, precious jewellery, handbags, sunglasses, women’s and men’s fashion accessories that excludes certain categories, including gold, electronics and select watch brands.
Would you be targeting passengers from any particular countries such as China and India?
All passengers across all regions and nationalities will be targeted to improve the footfall and sales at Dubai Duty Free. We still have our on-going incentive offer for Ctrip members targeting Chinese customers who can avail of a 7 per cent discount while shopping at Dubai Duty Free until the end of June. [Shanghai-based Ctrip provides services such as accommodation booking, ticketing and packaged tours.]
Bernd Struck: dnata’s cargo division also expects an uptick in the cargo volumes handled this summer.
Bernd Struck, the senior vice president for the UAE cargo and DWC airline services division at dnata, says that Ramadan is not as slow a period as people think it is.
It’s a myth [that Ramadan is a slow period]. We at dnata cargo have seen our volumes grow during Ramadan. During Ramadan 2015 dnata cargo had handled 58,208 tonnes of cargo and during the Ramadan period last year, we handled 59,847 tonnes of cargo. That is a 3 per cent increase. It has been a good start to our financial year, which started in April, for air cargo. Demand growth accelerated, and we at dnata cargo have seen a 9 per cent growth month over month versus same time last year. There are encouraging signs that this growth will to continue into 2017-18.
What are you doing to encourage shippers at a time when the cargo yields are low for global aviation?
Bernd Struck: dnata’s cargo division has taken the onus to seize the opportunity to accelerate the modernisation of processes to make air cargo an even more compelling option for shippers.
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Updated: June 11, 2017 04:00 AM