The Life: Executives are trying to reshape the local healthcare market by offering boutique hospitals with hotel-like amenities - with video.
Hospitals learn lessons from hotels
Checking into the hospital is becoming more like checking into a hotel at some facilities in the Emirates. Some are piping in spa-like music through the corridors, or decorating patient rooms with cozy furniture and colours.
The goal, says Mohammed Al Shorafa, chief executive of the healthcare investment company UEMedical, is to ensure the recovery experience feels "very homey, so you don't feel like you're in a hospital. It would seem more like a spa, rather than institutional," he says.
Healthcare is a booming business in the Emirates, and executives are determined to get every bit that they can. Last year, the UAE's healthcare market reached US$6.6 billion, which was up 12 per cent over 2009. In just two more years, the market is expected to expand to around $11 billion, according to market research provider RNCOS.
To find out more about how Mr Al Shorafa and his competitors are trying to shape the local healthcare market, check out The Life.