The Middle East market offers Gucci "incredible opportunities" for growth, said the group's president and chief executive.
"It is definitely a very important market," said Patrizio di Marco, who was in Abu Dhabi last month for the Global Champions Tour Gucci Grand Prix showjumping event.
"It is not only what you can do in a market looking at the customers and what they buy in their own countries but actually what you do as a brand for these customers who happen to be global travellers," he added.
The Al Tayer Group introduced Gucci to the UAE in 1999 and managed the brand for more than a decade. But the companies established a joint venture last year.
The move was designed to help Gucci to get to know the market better, said Mr di Marco.
"When you are a very important brand and you have a very important market you have to own the market, you have to be absolutely serious about that market."
Gucci has upgraded its Abu Dhabi Marina Mall boutique and it plans to open a new flagship store in the capital's financial district, Al Maryah Island, formerly known as Sowwah.
But it has also built an office in Dubai to house employees specialising in numerous fields from finance to operations, which acts as a hub for the region.
"The very important thing we managed to accomplish was to get to know better this market, to get to know better the customers and so to tailor-make a number of initiatives throughout all the possible levers of the product and communication and so on and so forth," Mr di Marco said.
One of those products is made to order handbags, which have only been introduced in a "selected number" of markets worldwide, according to the brand. Made to order shoes and made to measure clothes will also follow soon.
"The only way to be absolutely serious is to commit yourself to that market, to start investing in it and that's exactly what we have been doing and we will keep on doing it in the future."
