The Life: Givori's new Dh45,000 Charlotte iPhone5 is customised with rose gold, alligator skin, diamonds, gemstones and hand crafted in Italy.
Givori's new smartphone sells for Dh45,000
It claims its smartphones are more like "an exquisite piece of jewellery" or a "work of art" - and they are certainly priced that way.
Givori's new Dh45,000 Charlotte iPhone5 is customised with rose gold, alligator skin, diamonds, gemstones and hand crafted in Italy.
It is limited to 50 pieces worldwide and will be sold at select Damas Les Exclusives boutiques across the GCC.
"The Charlotte collection is inspired by the English rose in springtime and is designed for women who exude charm, beauty and elegance," says Stephanie Holden, general manager of Givori. "It is our most opulent and sensual product yet, evoking feelings of love and ethereal refinement."
The phone's 19-carat rose gold surface with a brushed finish was cladded by master goldsmiths, according to the company. Features that have been constructed from scratch include the navigation, power and volume buttons in addition to the Sim card tray.
The back of the phone and carry pouch are made from coral pink coloured alligator skin, which is studded with almost 1 carat of diamonds and finished with rose gold stitching. The phone also has pink chalcedony gemstones and if that is not enough, Givori also coated parts of it in a film to prevent oxidation, fingerprints and colour fading.
"Givori's beautiful products are perfect for Damas," says Josh Morar, brand director at Damas. The company will stock the phones at its Burj Al Arab, Dubai Mall and Wafi Mall branches, before rolling them out across the region.
"This is a company that gives vivid life to smartphones, and has pioneered an entirely new category of jewellery," adds Mr Morar. "We are especially proud to begin our new partnership with the stunning Charlotte collection, which I am certain will prove a hit with our discerning customer."
The Charlotte phone is also available at some Axiom Telecom stores in Harvey Nichols, Mall of the Emirates and in Saks Fifth Avenue at BurJuman.
Scarlet, a previous limited-edition collection, sold out in nine days.