Man’oushe Street, the fast food restaurant serving Middle Eastern street food, has signed franchises that will result in the opening of 90 new branches across the UAE, Europe and Egypt. Five outlets are planned for Abu Dhabi.
“We are very pleased at the overwhelming response that we have been receiving for Man’oushe Street,” said Lebanese national Jihad El Eit, the founder and chief executive, Man’oushe Street.
“With this in mind, we have now embarked on a new roadmap towards the further development of the Man’oushe Street brand. Looking to add more Man’oushe Street branches in the global map, we are now currently working on potential franchise deals in Saudi Arabia, the US, India and the UK.”
Formerly called Man2ooshe and Company, the restaurant only opened in 2010 but has quickly grown to nine outlets in Dubai, signing a franchising deal with UAE-based Bloom Restaurant Management for expansion in the capital.
The first of the Abu Dhabi branches is set to open in the next few months. Bloom expects to invest US$4 million over the next four years. Wadi Degla Holding, the leading Egyptian conglomerate, has signed a franchise agreement and an investment of $35m for the opening of 35 Man’oushe Street branches in Luxembourg, Belgium and the Netherlands, and 50 new branches in Egypt.
“Bloom Restaurant Management remains upbeat that our plan to open five new branches across Abu Dhabi will also result in the same overwhelming response that it has received in Dubai,” said Mowaffaq Al Sabbagh, the Bloom chief executive. “Man’oushe Street’s signature offerings will definitely be a crowd favourite in the UAE capital—a winning combination for those who want a fast meal that is nutritious yet light on the budget.”
The UAE is in the middle of a fast food boom with the retail analyst Euromonitor forecasting the sector could double in value to $400m by 2017.
Abu Dhabi-based Just Falafel has grown to 48 shops since it opened in 2007, operating in the UK, US and Australia with plans for an IPO.
ascott@thenational.ae
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