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Abu Dhabi, UAESaturday 22 September 2018

Emaar’s Dubai Mall voted best mall brand in UAE, new ranking reveals

According to YouGov BrandIndex, Emaar also claimed top spot for best real estate brand in the UAE, while Emirates NBD was voted top retail bank

The Dubai Mall which aims to attract over 100 million visitors claimed the top spot in the survey Reem Mohammed / The National
The Dubai Mall which aims to attract over 100 million visitors claimed the top spot in the survey Reem Mohammed / The National

Dubai Mall, the emirate's largest mall and the world's biggest shopping centre by total area, claimed the top spot in a new list of the healthiest mall brands in the UAE, according to YouGov BrandIndex.

In the first-ever global brand health rankings released by YouGov BrandIndex, the Emaar mall led the ranking with a score of 36.8, compared to second placed Mall of the Emirates at 33.4. City Centre Deira took third position with a score of 25.7.

“In a fairly cluttered retail market, both Emaar’s Dubai Mall and Majid Al Futtaim’s Mall of the Emirates stand well apart from the competition as the UAE’s premiere shopping and leisure destinations" said Scott Booth, YouGov’s Head of Data Products in MENA. "While Dubai Mall has benefitted from continual development of the Dubai Downtown district, Mall of the Emirates unveiled a major expansion in 2015 that continues to narrow the gap between the UAE’s top malls.”

The ranking assesses the malls over the past 12 months based on their overall brand health. It takes into account perceptions of a brand’s quality, value, impression, satisfaction, reputation and whether consumers would recommend the brand to others.

Emaar also came out on top in the ranking of the UAE’s strongest real estate brand with an overall score of 38.8. It led brand by some margin ahead of Damac in second place with a score of 18.7 and Nakheel in third with 14.9.

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Read more:

Dubai Creek Tower: Sheikh Mohammed bin Rashid unveils replica at Dubai Mall

New City Centre Al Jazira mall to bring another Carrefour store to Abu Dhabi

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“The Emaar name in UAE real estate carries a perception of high quality and a powerfully positive reputation among consumers, as evidenced by ratings from thousands of BrandIndex respondents over the past 12 months," said Mr Booth. "Emaar’s ongoing developments in the Downtown Dubai district as well as the company’s involvement in the Dubai Creek Harbour development and other high profile projects have kept it in the public eye, helping the brand to dominate the UAE real estate sector.”

Meanwhile Emirates NBD, Dubai's biggest bank by assets, came out as the leading retail bank while Jumeirah Hotels and Resorts was the leading hospitality brand.

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Malls of the UAE:

The Dubai Mall exceeds standards in service and delivery, not just size

Al Futtaim leads Dh1.5bn ‘rebirth’ of Festival City

Al Ain Mall keeps its authentic feel and knows its core audience

Abu Dhabi’s World Trade Centre Mall plans big changes

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Last week Emirates was name the healthiest brand in the UAE overall, followed by WhatsApp in second place and Google in third.

YouGov BrandIndex operates in 32 countries across the globe with the inaugural Global Brand Health Rankings conducted across sectors in 30 countries worldwide.

The results are as follows:

Top 5 malls

1. Dubai Mall

2. Mall of the Emirates

3. City Centre Deira

4. City Centre Mirdif

5. Dubai Festival Centre

Top 5 real estate developers

1. Emaar

2. Damac

3.Nakheel

4. DP (Dubai Properties)

5. Danube Properties

Top 5 retail banks

1. Emirates NBD

2. Abu Dhabi Commercial Bank

3. National Bank of Abu Dhabi

4. Dubai Islamic Bank

5. Abu Dhabi Islamic Bank

Top 5 hospitality brands

1. Jumeirah Hotels & Resorts

2. Hilton Hotels & Resorts

3. Rotana Hotels & Resorts

4. Sheraton Hotels & Resorts

5. Le Meridien Hotels & Resorts

Top 5 leisure & entertainment brands

1. Global Village

2. VOX Cinemas

3. Ferrari World Abu Dhabi

4. Yas WaterWorld

5. Ski Dubai

Top 5 personal care brands

1. Dettol

2. Dove

3. Colgate

4. Vaseline

5. Oral B

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