Dubai Tourism embraces blockchain technology to boost tourism
Dubai 10X to be rolled out over next 24 months to provide transparent pricing and the ability to make tailored trips in a tamper-free manner
Dubai Tourism, a branch of the Emirate's government that promotes leisurely travel, is introducing blockchain in a business-to-business market place for the tourism industry in the next 24 months in a bid to boost tourist numbers as the country diversifies away from relying on oil revenues.
The Dubai 10X initiative was unveiled at the World Government Summit in Dubai by Sheikh Hamdan bin Mohammed, Crown Prince of Dubai and Chairman of the Executive Council of Dubai Government.
"Guided by the vision of His Highness Sheikh Mohammed bib Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai and his powerful future focused agenda to Dubai 10 years ahead of its competitors, we at Dubai Tourism are determined to carve a reputation as global leaders in tourism innovation, exponentially accelerating our digital, mobile and social first strategy," said Saeed Almarri, director general of Dubai Tourism.
"Today travel is undergoing one of the most emphatic sectoral transformations due to the radical pace of technological disruption across every aspect of the consumer journey."
Dubai Tourism said it will use a sophisticated blockchain solution to provide transparent pricing and the ability to make tailored trips in a tamper free manner.
Tourism is an essential component of Dubai's economy and contributed 9.4 per cent of the Emirate's gross domestic product in 2016.
Updated: February 26, 2018 05:48 PM