x Abu Dhabi, UAEMonday 22 January 2018

Customers told 'start complaining' about bad service

The Life: Businesses looking to boost their bottom line might want to start with improving customer service. Here's where to start - with video.

Start complaining.

That's the advice some experts are giving consumers, who across a variety of industries are suffering from bad service. A quarter of banking customers in the GCC, for instance, plan to switch financial institutions by the end of the year. One of the primary factors? Poor customer service.

In the UAE, consumers should be more vocal in complaining about bad customer service on social networking sites like Twitter, says Tarek Sultani, managing director of consultancy Siegel+Gale, which has an office in Dubai. In other countries, such as the US, some businesses have already set up Twitter accounts with teams solely dedicated to addressing complaints from customers.

While companies in the Emirates have been more reluctant to embrace the trend, experts say, better service often means better business. "It affects your bottom line," says Mr Sultani.

For more tips on how businesses can boost customer service see - and their bottom line - read more in The Life tomorrow.