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Abu Dhabi, UAEMonday 10 December 2018

Business Extra podcast: People can't get enough of Apple

We assess Apple in the wake of its new product line-up, plus chat with Kawthar Bin Sulayem, founder and CEO of KBS Communications.

Attendees view Apple watches at the Steve Jobs Theatre in Cupertino, California. Bloomberg
Attendees view Apple watches at the Steve Jobs Theatre in Cupertino, California. Bloomberg

Despite ever-increasing prices and fierce competition, consumers flock to Apple's new products every year. Surely this year will be no different, and hosts Mustafa Alrawi and Chris Nelson assess the world's first trillion-dollar company in this week's Business Extra podcast. Listen here:

Also in this episode:

  • Saudi Arabian petrochemicals maker Sabic has growing ambitions in China, a sign of how some of the kingdom's largest businesses are diversifying.
  • Siemens is pinning its hopes to electric passenger jets in the hopes that hybrid-electric planes are the future of flight.
  • And we have a chat with Emirati branding expert Kawthar Bin Sulayem, the founder and chief executive of KBS Communications, who has helped with the branding efforts of the Dubai government and the Abu Dhabi Grand Prix.

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Read more:

Apple iPhone launch event 2018 - live updates

Sabic signs agreement for large-scale petchems complex in China

Electric passenger jets could be in service by 2030