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Abu Dhabi, UAEMonday 10 December 2018

Emirates extends Formula One sponsorship deal

Dubai-based carrier has been an F1 global partner since 2013

Dubai-based Emirates has renewed its sponsorship agreement with the Formula One auto-racing group until the end of 2022, the airline said. Grigory Dukor / Reuters
Dubai-based Emirates has renewed its sponsorship agreement with the Formula One auto-racing group until the end of 2022, the airline said. Grigory Dukor / Reuters

Emirates, the world’s biggest long-haul airline, said it has renewed its sponsor deal with the Formula One auto-racing organisation, and extended the partnership until the end of 2022.

“There’s an excellent fit between Emirates and Formula 1, from the global extent of our destination network and the cities in which races take place, to the focus on innovation and technology that underpins the sport and our approach to the development of products and services for our customers,” said Thierry Antinori, Emirates’ executive vice-president and chief commercial officer.

The renewed sponsorship agreement came into place at the start of the current 2018 season in March, with Emirates sponsoring the Australian Grand Prix in Melbourne.

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Under the deal, Emirates is also title sponsor of this week’s Spanish Grand Prix in Barcelona, and the German Grand Prix in Hockenheim from 20-22 July.

Emirates has been an F1 Global Partner since 2013. Under the renewed agreement, the airline will be permitted an expanded branding and consumer activation presence at more than 15 races on the FIA Formula One World Championship calendar across Europe, Asia, Australia, North America and South America.

Emirates airline last week reported a 124 per cent surge in net profit to Dh2.8 billion for the 2017 fiscal year. Its parent, Emirates Group, saw profits rise 67 per cent for the same period to Dh4.1bn.

Emirates chairman Sheikh Ahmed bin Saeed Al Maktoum told reporters at the unveiling of the results that there were no plans to stop events sponsorship as part of any cost-cutting drive overseen by the airline.