x Abu Dhabi, UAESaturday 22 July 2017

Abu Dhabi in World Marketing Forum talks

Abu Dhabi officials are in talks over the launch of a 'World Marketing Forum' event in the capital. Central to the forum, which could happen next year, is Professor Philip Kotler, a marketing expert.

Philip Kotler, a marketing expert, is in talks with Abu Dhabi officials over the launch of a 'World Marketing Forum' event in the capital.

The forum, set to take place as early as March 2011, could be complemented by the foundation of a Museum of Marketing, which would honour practitioners and developments in the field. Professor Kotler will give a seminar entitled Marketing 3.0 - Values Driven Marketing at the Higher Colleges of Technology in Abu Dhabi, in which he will outline some of his new theories.

It is expected that an announcement concerning the marketing forum will be made then.

"I am working with some people in Abu Dhabi on an idea of starting an annual event called the World Marketing Forum," said Mr Kotler. "There is a World Economic Forum at Davos, a World Business Forum... But a World Marketing Forum has never existed before. And it's quite possible it would be based here in Abu Dhabi".

Mr Kotler said his role would be to advise on speakers and agendas, with the local education partners involved in other aspects of the project.