Moms Guide, a one-stop online site that brings mums in the capital together, is growing into quite a community.
Building a multicultural bridge
Mothers in Abu Dhabi, unite. Moms Guide, a one-stop online site that brings mums in the capital together, is growing into quite a community – and is a haven for women with families in search of me-time.
Moms Guide is celebrating its first anniversary and has a brand new section that will launch in January: “Moms Talk”, which will showcase Emirati and expatriate bloggers. The bloggers will discuss issues ranging from family obligations for the Emirati mum to moving here and setting up shop for the expat mum.
The Moms Guide creator Esraa Rothman explains: “We already have 10 [posts for] the Emirati mum’s blog, so we know she’s such a great writer – and we’ll keep releasing them one by one.”
Another new section, “Moms Lead”, will cover life-coaching, cycling and Pilates. It will be hosted by The Room at Zayed Sports City, which will also provide babysitting while mums are being whipped into shape.
Rothman started Moms Guide with her Emirati friend Manal Hamid. Hamid says: “We share the same values so it felt really natural to get involved. We now both describe Moms Guide as our third baby.”
Rothman, who was born in Sudan, moved to the US when she was four. She worked for a non-profit organisation before moving here last January with her husband and two children – Fatima, 5, and Wafaa, 2. Hamid left her job at Khalifa Hospital two years ago to spend more time with her two children Nada, 4, and Omar, 2, and to study for her MBA.
Moms Guide hosts monthly meets, organises focus groups for businesses trying to break into the UAE and aims to get mums volunteering with their kids under their Mom Ambassadors programme.
“Moms Guide isn’t just a website. We connect to real people and real businesses and we allow an outlet for people’s skills,” Hamid explains.
“We are genuinely multicultural and all from different socio-economic statuses,” says Rothman. “Some mums arrive on a bus and someone else is dropped off with a nanny and a driver – we don’t look at anyone any differently. A lot of our focus is on bringing all these different kinds of people together.”