H&M has announced its autumn guest collaboration is with the French bastian of luxury, Balmain. Last night in Las Vegas, creative director Olivier Rousteing, debuted pieces from the upcoming collection with models Kendall Jenner and Jourdan Dunn on the red carpet at The Billboard Music Awards. Songbird Taylor Swift, who won eight awards on the night, also flew the flag for the designer house by wearing a cut out jumpsuit from Balmain’s SS15 line.
“I want to talk to my generation: this is my main aim as a designer,” said Rousteing. “H&M allows me the unique possibility of bringing everyone into the world of Balmain, getting a piece of the dream and creating a global #HMBalmaination. It’s a movement of togetherness, fuelled on a hashtag. The collaboration felt extremely natural to me: H&M is a brand that everybody connects to. It calls for unity, and I am all for it.”
Balmain's collection of apparel and accessories for men and women will be available from November 5 at select H&M stores worldwide and online here.
rduane@thenational.ae
