Badly burned Samsung sees tough year ahead

South Korean conglomerate predicts slowing growth in some markets on a weakening global economic outlook and warns it will suffer as a result of the Galaxy Note 7 disaster.

A Samsung Note 7 phone catches fire during a test at the Applied Energy Hub battery laboratory in Singapore. The fault spurred the company to stop making its headline gadget just after it was launched. Edgar Su / Reuters
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Samsung Electronics sees growth slowing in key markets and uncertainties increasing around trade protectionism and currency fluctuations.

In his annual New Year’s speech Monday, the Samsung vice chairman and co-chief executive Kwon Oh-hyun urged employees to learn from costly failures as the consumer electronics giant seeks to recover from 2016’s bruising debacle surrounding the exploding Note 7 smartphone.

“We should not compromise with even the tiniest problems in product quality,” Mr Kwon said at the company’s headquarters in Suwon, South Korea. “Let’s recover our pride by improving manufacturing processes and safety inspections.”

The Note 7’s tendency to catch fire prompted a global recall and the marquee product was eventually scrapped. The fiasco cost the world’s largest smartphone maker more than US$6 billion and pushed profits at its mobile business to a record low in the third quarter. The company was also embroiled in allegations being investigated by South Korean prosecutors that the merger of its two affiliates in 2015 may have received favourable government treatment.

While Samsung has been battling these kinds of challenges, its rivals have been focusing on and investing in key future technologies such as artificial intelligence and big data, Mr Kwon said. He asked employees to help the company widen its technology leadership through continued innovation and business enhancements.

* Bloomberg

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