'The Morning Show': Apple unveils first trailer for its new original series

Tim Cook took to social media to reveal the first trailer for the web television series which stars Jennifer Aniston, Reese Witherspoon and Steve Carell

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Tim Cook has unveiled the first trailer for The Morning Show starring Jennifer Aniston, Reese Witherspoon and Steve Carell.

The comedy-drama web television series focuses on a morning talk show and its anchors. Aniston and Carell play broadcasting partners who find themselves dealing with the fallout of a sexual misconduct scandal. The show also looks at the behind-the-scenes dynamics of a network trying to navigate journalism in the age of the Internet era.

As the search for Carell’s character replacement begins, Witherspoon looks to be a top contender. However, her and Aniston appear to be at odds.

The series is based on journalist Brian Stelter's book Top of the Morning: Inside the Cutthroat World of Morning TV. The show also stars Billy Crudup, Mark Duplass, and Karen Pittman. It is set to debut this fall on Apple TV+ and has already been picked up for two seasons (a total of 20 episodes) by Apple. It also marks the return of Aniston and Carrell to television after Friends ended in 2004 and The Office ended in 2011.

Back in March, it was announced via a star-studded event in their in Cupertino, California headquarters that Apple would be entering the streaming market with AppleTV+.

When the trio announced their series at the conference, Aniston said she was "so excited" to return to television, to which she was greeted with rapturous applause.

Apple also introduced other big Hollywood collaborations, including with directors Steven Spielberg, JJ Abrams, Ron Howard, Sofia Coppola and M Night Shyamalan and actors Jason Momoa and Kumail Nanjiani, as well as singer Sara Bareilles and TV personality Oprah Winfrey.