Abu Dhabi, UAEThursday 21 November 2019

Netflix announces plans to crack down on users who share login details

The streaming platform says it is aware many users share account information

Netflix is cracking down on password sharing. AFP 
Netflix is cracking down on password sharing. AFP 

Part of the joy of Netflix is being able to set up several profiles, allowing you and your family members to watch different programmes simultaneously.

However, many people take things one-step further, sharing their login details between different households, something Netflix has announced it is going to be cracking down on.

Speaking at Netflix’s Q3 2019 gathering last week, the company’s product chief Greg Peters said the team were working towards a way to address password sharing without “alienating a certain portion of [the] user base”.

While the company is yet to define exactly how it will be cracking down on password sharing, but experts predict that it could look to limit the number of IP addresses using each login.

“We’ll continue to look at the situation and we’ll see those consumer-friendly ways to push on the edge of that,” Peters said. “But we’ve got no big plans at this point in time in terms of doing something different there.”

Peters did not disclose how many Netflix users currently share passwords. However, it did reveal that it added 6.77 million paid subscribers during the quarter.

Netflix users are able to create up to five user profiles under one account. Each user profile will then save your viewing history, allowing you to pick up your programmes where you left them, as well as creating tailored recommendations based on that individual’s viewing history. It also means that separate user profiles under the same account can watch Netflix at the same time.

However, there is no way to prevent more than one IP address logging in and using another’s profile from a television or computer.

Updated: October 24, 2019 04:31 AM

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