Abu Dhabi, UAEFriday 26 April 2019

First glimpse: here's what the BTS dolls from Mattel look like

Mattel will create a toy line inspired by the seven-member pop group BTS that includes dolls, collectible figures and games

Mattel dolls of BTS are expected to hit stores in the summer. Courtesy Mattel
Mattel dolls of BTS are expected to hit stores in the summer. Courtesy Mattel

Mattel Inc, maker of Barbie and Hot Wheels toys, is turning to a Korean boy band for help luring the new generation of kids.

Mattel will create a toy line inspired by the seven-member pop group BTS that includes dolls, collectible figures and games, the El Segundo, California-based company announced back in January.

Already a couple of Mattel's tweets have already gone viral as they've hinted as to what the dolls will look like:

Here they offer a partial close-up of one of the members while quoting lyrics from the BTS hit song Idol:

As well as sharing a up close photo of the material used for the dolls:

In a note so surprising note, their fan base known as the #Army took it upon themselves to quickly share how excited they were for the dolls to arrive (and perhaps more impressively could identify which members were previewed - for those unaware, it's Jin and RM):

Mattel has also offered more details including a release date in the summer and that the dolls will have a 11 points of articulation with fully poseable arms, legs, hands and feet. They also said that the dolls be shared with "retailers around the world" hopefully meaning they come to the UAE as well.

BTS, whose name is drawn from Bangtan Sonyeondan or โ€œBeyond the Scene,โ€ is one of the best-selling music acts in the world. Last year, BTS became the first Korean pop group to top the Billboard album charts in the US, and sold out a concert at New York Cityโ€™s Citi Field.

Thanks to their loyal fan base, the groupโ€™s economic value is estimated at more than 4 trillion won (Dh13.2 billion), according to the Hyundai Research Institute. Asian retailers reported double-digit increases in customers for books and albums around the release of the groupโ€™s Love Yourself: Tear.

Some large companies are beginning to see commercial potential for BTS โ€” and the growing power of Korean pop culture more broadly. Carmaker Hyundai Motor Co, messaging app Line and the sneaker brand Converse are all working on new products with BTS.

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Read more:

Will BTS be the most successful K-Pop band ever?

Exo's Kai and Blackpink's Jennie are dating - here's what it means for K-pop

Korean singer Wheesung: 'I believe K-Pop will evolve to a different level soon'

WATCH: Why do people in the UAE love K-Pop so much?

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Updated: March 20, 2019 05:26 PM

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