Abu Dhabi, UAEMonday 6 April 2020

A new BTS hashtag every day: the social media campaign trying to get the K-pop superstars to the UAE

The UAE Army are hoping a new social media campaign can get the attention of concert organisers, as well as the band itself, with hopes of bringing them for a concert

Itโ€™s been three years since BTS last performed in the UAE and despite their rising global stardom, there is one constant that's remained the same: their Army (a nickname given to their fans that stands for Adorable Representative MC for Youth) in the UAE are desperate to see the K-pop boy band return once again.

After it was announced that the popular band would be performing in Riyadh as part of their Love Yourself: Speak Yourself world tour on October 11, fans in the UAE were slightly disheartened with the band being so close yet so far away. In fact, they tweeted out their frustration with the simple hashtag #WeWantBTSinUAE.

Scroll through our gallery above to see BTS through the years

Even though the group didn't make a stop in the UAE (although they did have a brief layover in Dubai while travelling on Emirates to go to Riyadh) that hasn't deterred fans from trying.

Now a new social media campaign has been created by BangtanUAE, the Twitter account to follow for BTS fans in the UAE. The fan group provides constant updates about the band and has helped launch the BTSxUAE Purple Week campaign. They are asking fellow fans to help trend a new hashtag every day until November 1 with the hopes of raising attention to how much fans want to see BTS back in the UAE.

They have asked the Army to help with tweeting these hashtags for the rest of the week as well as topic. Each campaign will start at 7pm:

  • #BTSinAD, favourite pic/video from a BTS concert Live performance, on Tuesday, October 29
  • #BTSXThinkFlash, show the power of UAE Army online and offline, on Wednesday, October 30
  • #BTSxUAEconcert, favourite BTSxArmy moment, on Friday October 31
  • #BTSxZayedSportsCity, ideas for concert projects, on Friday, November 1
  • #UAEArmyWithBTSForever, thank you letter to BTS, on Saturday, November 2

Theyโ€™ve also asked for the hashtags to be tagged with the main BTS account as well as Flash Entertainment, DCT Abu Dhabi, Zayed Sports City, Bit Hit Entertainment (the management of BTS) and Abu Dhabi Calendar.

The seven-member band will wrap up their world tour at home in Seoul while the campaign in the UAE continues. Hereโ€™s a look so far at some of the best posts from the social media movement with today's hashtag of #BTSTourinUAE and topic of favourite BTS Live performance:

Whether the group or their agency hears them or not remains to be seen. A survey conducted by Spotify however mentioned that Saudi Arabia and the UAE were the top streamers of K-pop in the Mena region with BTS being the most streamed K-pop artist regionally.

Updated: October 28, 2019 07:46 PM

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