In 2008, talent manager Scooter Braun was trawling through YouTube videos trying to find new talent to sign. He stumbled across a video of a young Justin Bieber doing covers. It wasn’t long before Bieber had recorded some demo tapes for Braun. The following year, Bieber released his first EP, My World. The rest, as they say, is history.
Ten years later, fans are celebrating a decade of Bieber on social media with the hashtags including #10YearsOfBieber and #Justin10th.
So we thought we’d chip in – here's how Bieber has transformed from mop-haired teen heartthrob to his grungey Kurt Kobain look over the last 10 years.