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Irrfan Khan talks improving Bollywood marketing

Plus: Kareena readies for romcom; Jacqueline Fernandez wants to change glam image; Hrithik says working with Shekhar a dream.

Irrfan Khan says Bollywood can learn some marketing techniques from Hollywood. Bennett Raglin / Getty Images
Irrfan Khan says Bollywood can learn some marketing techniques from Hollywood. Bennett Raglin / Getty Images

The actor Irrfan Khan says the Indian film industry needs to improve the way it does its marketing. "There are few areas we still need to work on, like strategies related to the release of a film. The way it is planned in America, we still need to find that system," said the actor, who stars in Ang Lee's latest film, Life of Pi. "For example, they really work on what kind of audience is going to watch a film and they release accordingly." Khan became a prominent face in international cinema after roles in films such as Warrior, A Mighty Heart, New York, I Love You and Slumdog Millionaire. * IANS

After Talaash, Kareena readies for romcom

After impressing critics and audiences in her recent project, the crime mystery film Talaash, Kareena Kapoor says she is looking forward to her forthcoming role in a romantic comedy. "I don't want to do monotonous roles so I don't think I will take on a suspense drama for a while. So my next film will be a light comedy," said the 32-year-old star. "But it doesn't mean I didn't like Talaash. It was a brave decision to make a film like it. When we were making the film, my only concern was the audience wouldn't be able to accept the genre. But we have won the battle." Kapoor refused to divulge details about her next movie, but said it will be directed by Karan Johar and will co-star Imran Khan. Shooting begins in January. * IANS

Jacqueline Fernandez wants to change glam image

Following roles in the 2011 thriller Murder 2 and the recent comedy Housefull 2, the actress Jacqueline Fernandez wants to break into a different genre. "It takes a conscious effort to change your image because people are just waiting to stereotype you," the 27-year-old Sri Lankan star said. "If you have done a movie which is successful and your performance is successful, then people want to cash in on that. You have to put your foot down." Fernandez says she recognises the perils of branching out creatively. "It is risky because people don't like being said no to," she said of declining movie projects that don't challenge her. "But you just have to do what is good for you. I love actors who can shock you. Like Ranbir Kapoor. Every single character he does is different." * IANS

Roshan: working with Shekhar Kapur is a dream

The actor Hrithik Roshan, who is reportedly being considered to play the lead in Shekhar Kapur's new film, Paani, says it's been his lifelong dream to be directed by the filmmaker. When asked if he had officially signed on to the movie, Roshan said: "I hope it happens. Apart from work, just being with that man, in his presence, I feel comforted. Shekhar Kapur is kind of an enlightened soul. So when I am with him, I feel a little good about myself." Produced by Aditya Chopra, Paani will feature the music of the Oscar-winning AR Rahman. * IANS