Lenovo and Disney, in partnership with Etisalat, are bringing Star Wars: Jedi Challenges to the UAE. The new augmented reality (AR) device allows users to engage in light sabre battles with favourite villains including Darth Vader, Darth Maul and Kylo Ren; control rebel forces in battle against the Empire and First Order, and indulge in a game of holochess, Chewbacca’s favourite time killer on the Millenium Falcon.
The set consists of an AR headset, lightsabre controller and a transmitter which Etisalat demonstrated on its stand at Gitex last week – players must also use a compatible smart phone and an app to enjoy the full experience.
The devices are available for pre-order on Etisalat's website now priced Dh1,199 (http://www.etisalat.ae/starwars), with orders expected to ship in November. The first 200 customers to pre-order will also be invited to an exclusive private screening of Star Wars: The Last Jedi when it releases in December.
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"With Star Wars: Jedi Challenges, Lenovo and Disney are bringing Star Wars to the UAE fans in ways they could previously only imagine," says Mohammed Hilili, General Manager for Gulf, KSA and East Africa at Lenovo. "Augmented reality has always been an important part of Star Wars, and it's exciting to bring these key moments to life by marrying Lenovo technology with Disney's storytelling."
Kyle Laughlin, senior vice president, games and interactive experiences, Disney Consumer Products and Interactive Media, added: "With Star Wars: Jedi Challenges, we're bringing together the latest technology and one of the most recognized franchises in the galaxy to fulfil the wishes of anyone who's ever wanted to wield a lightsabre or take on empire forces on the battlefield."
