x

Abu Dhabi, UAEWednesday 26 September 2018

Watch: Rowan Atkinson roams the UAE in new commercial

The video has already had 2.2 million views since it was uploaded on February 7 

Rowan Atkinson is seen roaming the UAE in Etisalat's latest ad - but he's more Johnny English than Mr Bean in the clip.
Rowan Atkinson is seen roaming the UAE in Etisalat's latest ad - but he's more Johnny English than Mr Bean in the clip.

A new Etisalat commercial starring Sir Rowan Atkinson of Mr Bean fame has already garnered over 2.2 million views on YouTube since it was uploaded a week ago.

As a sly agent looking for his next task, Atkinson heads to numerous areas around the UAE: he goes underwater in Fujairah and to the top of the Burj Khalifa, but is still unsuccessful. Why? Because in order to get his next mission, Agent One (as he’s called) needs to find a spot without Etisalat coverage.

In the 1.30-minute video, the agent tries to escape by going around the Emirates including to the Abu Dhabi desert, the mangroves of Sharjah and even to the mountaintops of Ras Al Khaimah. However, he is still unable to lose coverage. We see what they're doing there.

Watch the full video below:

The agent character is a far cry from Atkinson's famous Mr Bean persona. For those unfamiliar, the fictional comedic character rarely speaks and uses childlike and sometimes obnoxious manners to convey his message.

Click below to watch a clip of Mr Bean:

A post shared by Mr Bean (@mrbean) on

However, even though it is not spelled out, the video has a semblance to the Johnny English agent character that Atkinson has played in the past. The third film in the series is set to be released later this year.

This is not the first time Etisalat has recruited international celebrities for an advert. In 2015, they featured Hollywood star Gerard Butler, Pakistani singer-actor Atif Aslam, Filipina star Lea Salonga and Bollywood's Hrithik Roshan in an impressive celeb-packed video.

Enjoy the star-crowded ad below:

___________________

Read more:

Etisalat brand is the most valuable in the Middle East

UAE operators test new brands and ICT strategy in search for growth

Etisalat launches new calling app plan days after Skype disruptions

___________________

RELATED ARTICLES
Recommended