Bollywood actor Shah Rukh Khan arrived in Dubai this weekend to film a series of videos in partnership with Dubai Tourism.
Upon landing he expressed his love for the city and his excitement for this project that is set to begin a year-long campaign with the tourism body.
“Dubai is a second home to me,” he said. “Whether I am here on vacation with my family and friends or my many business trips here for shoots, it’s a city that I truly relate to on so many levels — driven, passionate and spirited. And I can’t wait to take my fans and fellow travelers from around the world on an unexpected discovery of a city that I love.
“This new collaboration with Dubai Tourism is exciting and one that I am personally very passionate about. Watch this space.”
Slated to be released across various Dubai Tourism channels in December, the series of short films will kick start a 12-month campaign of multiple Dubai Tourism projects in collaboration with Bollywood.
Fans will be able to watch Khan's adventures in the city next month, when the series of short videos will be available across all Dubai Tourism channels. Khan has just finished filming scenes Imtiaz Ali's The Ring in Prague and this weekend, he celebrated his 51st birthday in a coastal part of Mumbai.
aseaman@thenational.ae
