Emirates has confirmed that the American actress Jennifer Aniston is the new face of the airline, but would not comment on how much the endorsement was worth to the star or when her advertising campaign would be revealed.
Boutros Boutros, the airline’s divisional SVP for corporate communications, marketing and brand, said in a statement: “We can confirm that we are working with Ms Jennifer Aniston on a global digital and television campaign. We do not wish to discuss contract details, and more information about the campaign will be unveiled in due course.”
According to the New York Post, Aniston signed a deal worth US$5 million (Dh18 million) and has already shot a high-profile campaign that will splash the 46-year-old star's across print, TV and online.
Previous brand ambassadors for the Dubai airline include Portuguese football star Cristiano Ronaldo.
The news follows a similar deal between Nicole Kidman and Abu Dhabi’s Etihad Airways, which signed with the Australian actress its brand ambassador in March.
Aniston is having a good week, having marrying her long-term partner, the screenwriter and actor Justin Theroux, in a secret ceremony at her Los Angeles mansion on August 5.
The Friends star is currently enjoying her honeymoon in the South Pacific island Bora Bora, alongside celebrity friends Courtney Cox and Jason Bateman.
The Emirates deal is not her first taste of brand endorsements, with deals currently in place with skincare brand Aveeno skincare products as well as Coca Cola’s Smart Water and Living Proof hair products, two companies in which Aniston also owns stakes.
Aniston, a comedy actress who earned several nominations for her dramatic work in last year's independent film Cake, most recently appeared in Horrible Bosses 2. She is reportedly due to start filming Mean Moms, a spin-off of 2004's successful Mean Girls, and plays an eccentric therapist in She's Funny Like That, due in US cinemas later this month.
One of the highest-paid actresses in Hollywood, Aniston has a reported net worth of $150 million.
rgarratt@thenational.ae
