The Moscow-based "costumed player" Anna Noleva's resemblance to Elizabeth in Bioshock Infinite prompted the move, the developer says.
Bioshock developer hires cosplayer
Here's an indication of just how big cosplay (dressing up as characters from films and video games) has become: the renowned Moscow-based cosplayer Anna Moleva's ability to dress up as the character Elizabeth from the forthcoming game Bioshock Infinite was so remarkable that she's been hired by the developer.
"We were so amazed by her dedication and her resemblance to Elizabeth that we decided to ask her if she'd like to be involved in helping bring Elizabeth to life in our box, our key art and our upcoming television ad," said Irrational Games's co-founder Ken Levine.
Moleva says her costume took her "about a month or two" to make.