Abu Dhabi Media’s subscription channels move to OSN
Abu Dhabi Media is set to migrate its entire package of High-Definition, subscription-based sports channels to the OSN pay-TV platform from September 1st, followed by the brand-new Abu Dhabi Drama+, an HD channel that will feature the best in regional Arabic production months before it airs on the free-to-view Abu Dhabi Drama.
The OSN partnership will replace ADM’s existing set-top box and see OSN become the sole broadcaster for ADM’s existing bouquet of subscription channels, while ADM, which owns The National, will retain complete control of its own content production, output and intellectual property rights, explains Suad Al Serkal, the company’s publicity manager.
Mohamed Ebraheem Al Mahmood, chairman and managing director of Abu Dhabi Media said. “This strategic collaboration will enhance our position as one of the largest, multi-platform media and entertainment organisations in the UAE and the Middle East and will contribute to Abu Dhabi’s Media’s innovative portfolio and add to its success. Our sports and entertainment channels are the result of large investments over the past six years - content development and enhancing our programmes and reach have always been part of our core strategy.”
David Butorac, OSN’s chief executive officer, added: “The addition of Abu Dhabi Media’s pay channels, leaders in the region’s media and entertainment sector, will significantly enhance the value and choice we offer to our subscribers. It is a strong testament to our commitment to work with leading content creators from across the world and the region.”
Updated: August 20, 2014 04:00 AM