A laundry detergent dedicated to abayas

The new 2-in-1 Abaya Shampoo by Persil promises to maintain the "softness" and "blackness" of the garment. Courtesy of Persil
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While the abaya may be ingrained in the dress code of the Middle East, the garment isn’t as easy to wear and maintain as you might think. It’s important to get the length just right to ensure that the wearer doesn’t trip over the hem, and it’s also necessary to find the right balance of modesty and femininity, in an abaya that’s as practical as it is stylish.

And, apparently, laundering an abaya requires special attention too. Laundry detergent brand Persil has launched a special shampoo and softening product just for the abaya, featuring a 2-in-1 formula that works to both maintain the softness of the fabric and “blackness” of the colour. The product is the latest addition to Persil’s range of abaya shampoos, which first launched in 2008. The bottles are easily spotted in the cleaning aisles of supermarkets with their distinctive bold, black packaging.

As an added bonus, the new abaya-targeted multi-acting Persil shampoo is available in two different fragrances: French Perfume and Glamorous Fresh Rose. “Persil, unlike competitors and powder detergents, ensures that your abaya remains silky soft while giving it a long lasting unique fragrance,” claims the manufacturer.

It’s no secret that abayas are worn more frequently during Ramadan. Whether you’re donning fancy, embellished abayas for social affairs or plainer, traditional versions for all-night prayers, your abayas will surely be in need of some washing before you pack them away. Next time you’re doing the grocery rounds, consider picking up a bottle of Persil 2-in-1 Abaya Shampoo, and see whether it really does live up to the promise — or if it bears results no different than your average powder detergent and is a huge marketing hoax.

hlodi@thenational.ae