Text size:

  • Small
  • Normal
  • Large

Not all women are swayed by girlie gimmicks when buying mobile devices

“People think that women want something that is pink and fluffy and covered in diamonds, and that isn’t what ladies are interested in,” says general manager of expatwoman.com which recently carried out a survey on the tech habits of UAE women.

DUBAI // Women are just as tech-savvy as men when it comes to using mobile devices such as smart phones or tablets, and it takes more than a pretty pink case to make them switch to a new product.

Who said so? They did – as part of a survey on expatwoman.com, a popular local website dedicated to providing information and articles to the female expat community.

The conclusion formed part of a wider study conducted over the course of this year.

The site surveyed 1,500 of its members to examine the tech habits of women in the UAE, asking a range of questions relating to all things mobile.

It found Apple products were the most popular among users, with 53 per cent of respondents saying they owned an iPhone, followed by BlackBerry and Samsung.

Sixty-three per cent said that the most important factor when buying a mobile was the functionality of the device, well ahead of aspects such as price, design or brand.

“People think that women want something that is pink and fluffy and covered in diamonds, and that isn’t what ladies are interested in,” said Gail Livingstone-Potter, general manager of the website.

“They are interested in functionality, what they are going to get out of a tablet or phone, rather than what it looks like.

“I think that a lot of people would assume that women’s husbands may be choosing their wife’s phone, but that just isn’t the case. Women are choosing their own devices based on research.

“Social is definitely the most important factor. With women being expats here, they want to be in touch with their friends and family across the world, so sharing photos and videos, using Facebook and Skype are very important for staying in touch.”

Mrs Livingstone-Potter said that an expatwoman.com mobile app was in the pipeline, but is still in the early stages of development.


Back to the top

More articles

Editor's Picks

 A still from the 27-second black-and-white video that was taken using a satellite owned and operated by Skybox Imaging.

Burj Khalifa stars in HD video from space

A 27-second black and white video of a plane flying over Dubai's skyscrapers captures the imagination of some.

 Falconry is an activity where they demonstrate how falcons catch prey while flying at a speed of almost 360 kilometres per hour. Mona Al-Marzooqi / The National

In pictures: Adventure in the desert at Abu Dhabi's Qasr Al Sarab

Mohammad Ashfaq, an adventure guide at the Qasr Al Sarab resort, Abu Dhabi, showcases a day in his working life.

 JP Duminy played a cameo knock of 52 not out from 35 balls to tip the game in Delhi Daredevils' favour. Pawan Singh / The National

Kolkata Knight Riders lose way as Duminy sizzles for Delhi Daredevils

JP Duminy keeps his head as cameo at the death helps swing it in Delhi's favour in Dubai after captain Karthik plays the anchor role.

 A projectionist takes a break in the projection room at Ariana Cinema in Kabul, Afghanistan. Going to the movies, once banned under the Taliban, has become a popular form of entertainment in Kabul, but women and children rarely take part. All photos by Photo by Jonathan Saruk / Reportage by Getty Images

Afghan cinema: Forbidden Reel

The lights go down and the projector whirls into action as Sher Mohammed, 35, begins his routine, bouncing back and forth between two projectors, winding reels, and adjusting the carbon arc lamps inside the projectors.

 The mother removes the noose with the help of her husband from around the neck of Balal.

In pictures: Mother forgives her son’s killer as he awaited his execution

An Iranian mother spared the life of her son’s convicted murderer with an emotional slap in the face as he awaited execution with the noose around his neck.

Tyrese reunited with Fazza

Tyrese today posted on his social media accounts (Twitter, Instagram and Facebook) his pleasure at being reunited with the Crown Prince of Dubai Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum.


To add your event to The National listings, click here

Get the most from The National