Text size:

  • Small
  • Normal
  • Large

Not all women are swayed by girlie gimmicks when buying mobile devices

“People think that women want something that is pink and fluffy and covered in diamonds, and that isn’t what ladies are interested in,” says general manager of expatwoman.com which recently carried out a survey on the tech habits of UAE women.

DUBAI // Women are just as tech-savvy as men when it comes to using mobile devices such as smart phones or tablets, and it takes more than a pretty pink case to make them switch to a new product.

Who said so? They did – as part of a survey on expatwoman.com, a popular local website dedicated to providing information and articles to the female expat community.

The conclusion formed part of a wider study conducted over the course of this year.

The site surveyed 1,500 of its members to examine the tech habits of women in the UAE, asking a range of questions relating to all things mobile.

It found Apple products were the most popular among users, with 53 per cent of respondents saying they owned an iPhone, followed by BlackBerry and Samsung.

Sixty-three per cent said that the most important factor when buying a mobile was the functionality of the device, well ahead of aspects such as price, design or brand.

“People think that women want something that is pink and fluffy and covered in diamonds, and that isn’t what ladies are interested in,” said Gail Livingstone-Potter, general manager of the website.

“They are interested in functionality, what they are going to get out of a tablet or phone, rather than what it looks like.

“I think that a lot of people would assume that women’s husbands may be choosing their wife’s phone, but that just isn’t the case. Women are choosing their own devices based on research.

“Social is definitely the most important factor. With women being expats here, they want to be in touch with their friends and family across the world, so sharing photos and videos, using Facebook and Skype are very important for staying in touch.”

Mrs Livingstone-Potter said that an expatwoman.com mobile app was in the pipeline, but is still in the early stages of development.

ksinclair@thenational.ae

Back to the top

More articles


Editor's Picks

 Faqar, a Baluchi labourer, is illuminated by the dappled light filtering through the palm leave canopy of the garden he is irrigating via an age old Falaj system, or water channels, used to irrigate the palm gardens of Al Ain. Antonie Robertson / The National

Focal Point: Immersed in an Al Ain oasis

Photographer Antonie Robertson immerses us in an Al Ain oasis

 Cityscape Abu Dhabi 2014 will run until April 24, 2014. Fatima Al Marzooqi / The National.

In pictures: Cityscape Abu Dhabi 2014 opens
at Adnec

Key developments and master plans are being unveiled at this year’s property exhibition in the capital.

 A plane flies overhead with a banner criticising former Manchester United manager David Moyes during United's Premier League match against Aston Villa at Old Trafford on March 29, 2014 in Manchester, England. Alex Livesey / Getty Images

Manchester United must now search for the ‘anti-Moyes’

'The requirement is for a manager who does not exhibit any of the failings that made Moyes' reign at Old Trafford so painful' writes Richard Jolly on Manchester United's next managerial hire.

 From left, Mansoor Nabil Abdul Ghafar, Mohammed Al Tamimi and Marwan Nabil Abdul Ghafar, three co-owners of Code CrossFit, Abu Dhabi's first CrossFit gym. Ann Marie McQueen / The National / April 2014

Abu Dhabi gets its first CrossFit gym, Code CrossFit, thanks to four Emirati friends

Four Emirati friends have joined forces to open Abu Dhabi's first CrossFit gym, Code CrossFit.

 Former Manchester United manager David Moyes, right, speaks to Manchester United's Welsh midfielder Ryan Giggs during a training session at the team's Carrington training complex in Manchester, north-west England on April 22, 2014. Andrew Yates / AFP

Giggs a better fit for Manchester United than Moyes

The winger, who has played 962 games for the club, has been placed in interim charge of the first team and will be assisted by his former Manchester United teammate Nicky Butt.

 One of the 21 duplex penthouses located in the curved sky-bridge at Gate Towers, spanning approximately 300 metres across three towers. Courtesy Aldar

Gate Towers Penthouse Collection on Reem Island launched by Aldar

The 21 duplex penthouses, which are located in the curved sky-bridge and feature private indoor pools and views of the city, were launched at Cityscape Abu Dhabi.

Events

To add your event to The National listings, click here

Get the most from The National