Text size:

  • Small
  • Normal
  • Large

Don't just say 'cheese'

Comfort food comes in all shapes and sizes: we like it thin and cheesy.

On the surface, it seemed liked a strange thing to hear from the managing director of Kraft Foods GCC. In an interview with The National published yesterday, Vishal Tikku said of the company's flagship product: "Most of the world says, 'but this is processed cheese, which isn't the best cheese'." But, he was quick to add, it's a taste that people in this part of the world - and elsewhere, including the US and Australia - really like.

Mr Tikku was stating what we already know. Kraft's processed cheese is certainly not in the same league as the best handmade English cheddars. But it is a quality product particularly suited to export, as it doesn't require refrigeration. It is also reassuringly familiar, having been available in what is now the UAE since 1915.

The enduring success of Kraft Foods comes down to the simple fact that generations of people in the Gulf states have grown up eating and enjoying its products. Call it what you will, but we call it comfort food.

Back to the top

More articles


Editor's Picks

 Ali Benflis, opposition leader and main rival to Algerian President Abdelaziz Bouteflika speaks to the press after casting his vote in the presidential elections at a polling station in Algiers on. Former prime minister Benflis ran against Bouteflika in 2004 but lost heavily, charging the vote was rigged 10 years ago and has said fraud will be his ‘main adversary’ during the election. Patrick Baz / AFP Photo

Best photography from around the world, April 17

The National View's photo editors pick the best images of the day from around the world.

 Above, the private pool of Ocean Heights' five-bedroom penthouse flat. Courtesy Christie’s International Real Estate

In pictures: Penthouse flat is height of Dubai luxury living

A five-bedroom penthouse in Ocean Heights in Dubai Marina is on sale for Dh25 million and comes with a private pool and an unparalleled view of Dubai.

Video: Local reactions to a national fishing ban

A federal fishing ban has been imposed by the UAE federal government, but local authorities are taking diiferent approaches to implementing the ban. Two fishermen tell two very different sides of the story. Produced by Paul O'Driscoll

 Southampton owner Katharina Liebherr is pictured before the Premier League match between Southampton and Liverpool at St Mary's Stadium in Southampton, southern England, on March 1, 2014. Glyn Kirk / AFP

New Southampton owner leading club’s resurgence from the shadows

Katharina Liebherr keeping with family tradition and letting others dominate the spotlight

 The new Bentley GT Speed convertible on display at a press event of the New York International Auto Show. Jason Szenes / EPA

In pictures: Hot cars at New York International Auto Show

With more than 1 million visitors annually, the New York International Auto Show is one of the most important shows for the US car industry. Here are some of the vehicles to be shown in this year’s edition.

 The cast of Fast & Furious 7, including Michelle Rodriguez and Vin Diesel, centre, on set at Emirates Palace in Abu Dhabi. Jeffrey E Biteng / The National

Fast & Furious 7 filming in full swing at Emirates Palace

Filming for Fast & Furious 7 has started and we have the first photos of the cast and crew on set at Emirates Palace hotel this morning. Visitors staying at Emirates Palace say they have been kept away from certain areas in the grounds.

Events

To add your event to The National listings, click here

Get the most from The National