DUBAI // The UAEís first dedicated Filipino radio station was due to go live at 5am today.
Tag91.1, launched by Arabian Radio Network in Dubai, is aimed at one of the countryís largest communities.
An estimated 645,000 Filipinos live in the UAE. Tag91.1 is promising them high-quality local content, 24 hours a day.
The launch follows the success of Filipino Rhythm, a nightly programme on ARNís Dubai Eye 103.8† station. It has broadcast from midnight until 6am for the past five years and will now be folded into Tag91.1ís content.
Mohamed Almulla, the chief executive officer of Arab Media Group, which owns ARN, said: ďThe Filipino community is underserved in media offerings. This is not only about music, it is also about local content and events. This is about offering more information on activities and enhanced services to the community.Ē
The station will have a website and apps for smartphones. According to ARNís research, Filipinos are buying more high-tech gadgets and technology than ever before.
Tag91.1 has already had interest from a large development firm in the Philippines, and is in talks to secure an advertising deal.
The station is hoping to pique local interest by sponsoring the singer Bruno Mars, whose mother is from the Philippines, when he performs in Dubai Media City on April 12.