The Ministry of Foreign Trade recently held a series of conferences with leading US experts to reinforce road safety issues and introduce modified vehicles in the UAE market.
The meetings were attended by leading companies such as the Speciality Equipment Market Association, a trade association that deals with speciality parts and accessories, and the National Hot Rod Association, the governing body of drag racing that holds events around the world.
Saif Mohammed Al Midfa, director general at Expo Centre Sharjah, said the main objective of the conferences is to learn from the experience of others in the industry. Some agencies, including US government bodies, in the car modification industry "provide guidelines to customisation enthusiasts and at the same time keep the roads safe for other users, which will help the industry to grow at a faster rate", he said.
The ministry would like to set up an association in the UAE that would enable negotiations between car industry representatives and authorities to help develop the sector.
According to Saeed Al Marzouqi, president of Top Speed Performance, the Middle East aftermarket is growing with companies relying on various events across the country.
The Middle East Motor Tuning Show is the region's one-of-a-kind event that showcases performance tuning and racing products and other car-related accessories. The next show will be held at Expo Centre Sharjah from March 14 to 16.