The huge demand for Apple products in the UAE saw no sign of diminishing in 2012 as new versions of the iPad, the new iPad mini and the iPhone 5 were made available to consumers faster than ever before.
Whereas in years gone by Apple enthusiasts in the Emirates might have felt left out as the rest of the world got to buy the latest products first, that all changed this year.
An improved supply chain and better distribution have meant the UAE got this year’s new iPad and iPhone within a couple of months and at comparable prices to the US.
Consumers also had more to cheer as Apple also launched its iTunes Store in the country as well on December 4.
Although grey market imports into the country remain popular, more people are choosing to wait until the official release.
This year also saw growing competition from rival smartphone makers, in particular Samsung and its highly regarded S3 which scored high sales in the UAE.