Ruler introduces Brand Dubai to co-ordinate media strategy

Sheikh Mohammed bin Rashid, Vice President of the UAE and Ruler of Dubai, has officially established the Dubai Media Affairs Office "Brand Dubai" to co-ordinate media affairs regionally and internationally. Sheikh Mohammed also appointed Mona Ghanem al Marri as the new entity's chief executive officer, it was announced yesterday. The new office will work on preserving and enhancing Dubai's image as an Arab city of international spirit and sensibility. Its brief is also to encourage maximum exposure for Dubai's achievements on economic, cultural and social matters.

The new entity will work closely with Dubai government departments and authorities as well as non-government stakeholders. The Dubai Media Affairs Office (DMAO) will facilitate greater communication co-ordination among different organisations that are directly or indirectly responsible for Dubai's image. Among DMAO's other objectives are enhancing media access to accurate information on various subjects related to Dubai, and helping to foster greater interaction with Dubai government officials.

The office will be given the task of liaising with regional and international media outlets to spread Dubai's key messages of sustainable economic growth and social progress. * WAM