DUBAI // The public has been invited to break into a vault and get their hands on gold bars, bonds and jewellery as part of a promotional stunt for a Bollywood movie.
Codebreakers will have 10 days to crack the combination and plunder the safe, which will be placed in a Dubai mall next week.
The movie being promoted, Players, is a Hindi-language take on the 1969 British classic The Italian Job that starred Michael Caine. The movie has been remade once before, when Charlize Theron and her co-stars gave the film a modern makeover in 2003.
The Bollywood version stars Abhishek Bachchan, Neil Nitin Mukesh and Sonam Kapoor among others.
The plot centres on a band of thieves who plan to steal a stash of gold from an old associate who double-crossed them.
The trailer is packed with car chases filmed on roads and beaches in Goa, India, and Wellington, New Zealand. As with the Hollywood original, the Bollywood version has the actors staging their getaway in Mini Coopers.
"Since the movie is all about thieves and robbery, we want to create that kind of buzz around it," said Shujah Syed, the chief executive of the company promoting the movie here, Ministry of Events. "It is the first [Bollywood] premiere of 2012, so we want it to be fun."
He said clues for the contest will be posted on the movie's Facebook page, PlayersGoForGold.
The cast of Players will all be in Dubai for the world premiere of the movie on January 4. The movie will be released internationally on January 6.