A campaign to promote road safety among school children is being launched by the Ministry of Interior over the next three months.
"The campaign is to boost efforts to raise awareness among all students about traffic accidents and the importance of respecting traffic regulations," said Brig Gen Ghaith Al Zaabi, head of traffic coordination at the ministry.
Figures show that many accidents involving pupils, especially in the vicinity of a school or school bus stop, result in injuries of various degrees of severity. Some of these accidents may also be "the result of the recklessness of some bus drivers", Brig Gen Al Zaabi said.
The goal of the campaign is to have an awareness of traffic safety effectively "translate into protection and safety for school children", he added.
Campaign organisers are set to make use of various media platforms, including television, newspapers and the internet, to get the message across.