Text size:

  • Small
  • Normal
  • Large
UAE telecom operator du made a U-turn on its decision to automatically upgrade customers on the most basic package, following complaints. Jeffrey E Biteng / The National
UAE telecom operator du made a U-turn on its decision to automatically upgrade customers on the most basic package, following complaints. Jeffrey E Biteng / The National

It's a du-turn: planned rise in UAE broadband price reversed

The telecoms company reverses its decision to automatically upgrade internet and call packages following complaints from its customers.

DUBAI // Du yesterday reversed plans to raise the price of its basic internet and call package after a social media storm.

Customers will still be automatically upgraded to the more expensive but "improved" 8Mbps service from September 1, but have three months to unsubscribe and return to their previous plan.

"It has always been our brand value to offer customers the freedom of choice," the telecoms company said.

The U-turn comes after angry customers took to Twitter in their droves to criticise the company for its plans to automatically upgrade customers on the most basic package, which costs Dh199 per month, to one costing Dh275 per month.

The company said the extra cost was justified by improvements such as free national landline calls, free international minutes and an on-demand movie service.

But many customers said they were being forced to pay more for services they neither needed nor wanted, and there was no option to stay on their old plan - or even to switch to Etisalat, because the two internet providers monopolise the areas they serve.

Du invited more criticism in its handling of the complaints. At one point it asked Twitter users to complain with private messages rather than in public.

One user was told that if she was unhappy with her service, she could cancel her account at any of the company's branches.

Du apologised for the comment.



Back to the top

More articles

Editor's Picks

 Marina Square apartments Reem Island: Q1 2% rise. Studio - Dh65-68,000. 1BR - Dh75-95,000. 2BR - Dh110-145,000. 3BR - Dh170-190,000. Q1 2013-Q1 2014 no change. Sammy Dallal / The National

In pictures: Where Abu Dhabi rents have risen and fallen, Q1 2014

Find out how rental prices in the prime locations in Abu Dhabi have altered during the first three months of the year and the current rates you will pay according to data provided by Asteco.

 A model of the plans for Saadiyat Island’s Cultural District, which was on display at the Global Cityscape exhibition at Dubai International Convention and Exhibition Centre last year. Ali Haider / EPA

Building the future on Abu Dhabi’s Saadiyat Island

Nick Leech meets Jassim Al Hammadi, the engineer charged with providing the services that will make the Saadiyat Cultural District tick.

 Business class seats inside the Emirates Airbus A380. Chip East / Reuters

In it for the long haul: flying 16 hours with Emirates to LA

Our executive travel reviewer tries out the business class offering on Emirates' longest A380 route - and finds time passing quickly.

 Ashish Nehra of Chennai Super Kings bowls to Kings XI Punjab at Zayed Cricket Stadium in Abu Dhabi. Ravindranath K / The National

Hard-hitting Chennai not deterred by opening loss in IPL

But some questions remain about the team's attack ahead of Monday's match against Delhi Daredevils in Abu Dhabi, writes Osman Samiuddin.

 From left: Alex Ritman, his favorite waiter and friend Andy Tillett at Baithal Ravi in 2009. Courtesy Alex Ritman

Lamenting Bur Dubai’s Baithal Ravi Restaurant

When I heard that a fire had ripped through the restaurant known as Ravis in the Bur Dubai district of Dubai, my outburst was met with echoed monosyllabic despair among numerous friends on social media.

 Screen shot from Vin Deisel's facebook page of he and Michelle Rodriguez in Abu Dhabi for the filming of Fast & Furious 7. April 2014

Fast & Furious in Abu Dhabi, a social media frenzy

Fast & Furious 7 wraps up an eventful and much-anticipated week of filming in the capital. Let's take a look at what went on via the key players' social media, while they were enjoying the delights of the desert.


To add your event to The National listings, click here

Get the most from The National