Do gory driving safety ad campaigns go too far?

A mobile phone company is using shock advertisments to remind motorists about the dangers of talking while driving. Du has placed the adverts on radio, in magazines and on billboards. One shows a shattered mobile phone sitting in a pool of blood with the message: "The person you are trying to reach is no longer available". It is part of a series of efforts being made to cut the number of people killed on UAE roads. Last year 1,056 people - three a day - died this way and another 12,210 were injured, according to Ministry of Interior statistics. Do these gory ads go too far? Or, do these reckless drivers need to be shocked to change their driving behaviour? What do you think is the best way to educate motorists of the dangers of driving while talking on the phone?