It was in the Abu Dhabi Film Festival VIP lounge at the Emirates Palace, where the grooming and preening ahead of the red carpet took place, that we discovered Human + Kind.
It wasn't the sort of environment you expect to find a skincare range by a tiny, independent brand from Ireland - but the fact that it was there, with high-end brands such as Tom Ford and Miriam Quevedo for company - says something about the quality of this stuff and the attention it's attracting.
H+K eschew the belief that skin maintenance requires a haul of pots and bottles (why have three creams when a single, superlative one will do?), so each product in the collection - thus far comprising an Anti-Ageing Cream, Day and Night Cream, Family Remedy Cream and Body Oil - is especially formulated to be a multitasking skin solution.
They also contain nothing but wholly natural ingredients (think coconut oil, avocado oil and broccoli extract).
And while so many chemical-free skin products often contain little else other than a high water content, these are rich, substantial and luxurious-feeling treatments.
What's more, the longevity of its hydrating, softening and soothing properties means you're not left with that all too common disappointment that by giving up on chemicals you have in any way sacrificed quality.
For a full list of UAE stockists, see www.humanandkind.com