You have only to compare the faces of forty- and fifty-somethings who use sunblock with those who don't to see what fate has in store for those who bake unprotected. Eeek. No, we don't like lined and leathery. Yes, we will definitely keep on slathering on the high sun-protection-factor (SPF) sprays and creams. And before travelling we buy the small size as well as standard size, so that we always have protection in our pocket.